“The compromise part of the market is very well serviced,” Burmeister says. “So we go for the uncompromised.”
An amazingly short and clear vision statement from a profile of Outlier, a niche clothing company. There are so many companies that aim to service the lowest common denominator, and that is a great thing. It lowers costs, widens adoption, remakes the world. But it is easy to forgot the other side of the market - you can go small, you can go niche, you can ignore all tradeoffs - that’s often where innovation comes from, and that innovation also remakes the world.
A lot of my day to day job in wealth management is focused on bringing upmarket services downmarket through technology and automation. As William Gibson said, “The future is already here — it’s just not very evenly distributed.” By being uncompromising, you can build new patterns, and once built, you can iterate on it to bring it to a wider audience.