When it comes to following the markets, Yahoo beats out the competition. Yahoo Finance has 21.7 million visitors a month, #1 in the category. What’s most intersting is the author’s attribution of Yahoo’s success to using psychology to balance information and entertainment, whereas Google is all information, no fun.
It seems unlikely, however, that Google’s new tools — whose metrics include one called the Fast Stochastic Oscillator — will do as much for building traffic as a fluffy news story or a short video featuring talking heads. Yahoo understands that a free finance site prospers by drawing less from the world of mathematics and more from the world of entertainment, informing just enough to satisfy users without setting off an anxiety attack.